Skip to main content


Connect with the local beverage industry. Trade news, trends and insights.

Opici Family Distributing Launches Sammy’s Beach Bar Rum

By November 1, 2014Connecticut, Top News, New Products

Multi-platinum rocker and member in the Rock and Roll Hall of Fame, Sammy Hagar launched his namesake premium quality silver rum, Sammy’s Beach Bar Rum. The rum is made in Hawaii, where he lives part-time and owns a restaurant. Sammy’s Beach Bar Rum uses first-growth and first-press sugar cane, harvested and gently pressed near the distillery. The production process includes hand-distilling the mash in small batches using unique handmade pot stills to purify the finished product while leaving the cane’s distinct character. The result is “pure premium rum with a delicately delicious flavor and a hint of tropical Hawaii.” Opici Family Distributing carries the product, now available in the state.

« | »