Jim Green,Vice President, Commercial and Channel Strategy

Pernod Ricard USA announced Jim Green, an industry veteran who joined Pernod Ricard USA in 2011, has been named Vice President, Commercial and Channel Strategy. Green will be responsible for developing the company’s next generation distributor model, sales structure, and overall Route to Market approach for both the spirits and wines business. He also will lead the commercial integration of any new partnerships and acquisitions designed to further strengthen Route to Market. Prior to this position, Green was Vice President, National Customer Solutions and Activation.