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Plantation Rum Announces Brand Name to Evolve

By July 23, 2020Top News

Barbados-based Plantation Rum announced that its brand name will evolve after discussions about race have given reflection that the word “plantation” has a negative connotation and the company will work with its stakeholders on the change. Plantation Rum said that its rum and production methods, made at the West Indies Rum Distillery, will not change. “As the dialogue on racial equality continues globally, we understand the hurtful connotation the word plantation can evoke to some people, especially in its association with much graver images and dark realities of the past,” said Alexandre Gabriel, Plantation Rum Master Blender. “We look to grow in our understanding of these difficult issues, and while we don’t currently have all the details of what our brand name evolution will involve, we want to let everyone know that we are working to make fitting changes.” The Plantation portfolio is a collection of award-winning rums and part of the Maison Ferrand portfolio.



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