Diageo launched a new global program, “Raising the Bar,” to support pubs and bars to welcome customers back and recover following the COVID-19 pandemic. “Raising the Bar” will be a two-year program available from July 2020, supporting jobs and communities around the world. Designed following a global survey of bar owners to identify what they need to reopen after lockdown, the program will provide $100 million to support the recovery of major hospitality centers, including New York, London, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Shanghai, Delhi, Mumbai, Bangalore, Nairobi, Dar es Salaam, Kampala, Sydney and beyond. Their top priorities include hygiene measures, digital support and practical equipment to transform how their outlets will work. Targeted support will help pay for the physical equipment needed for outlets to reopen. Bar owners can register at diageobaracademy.com globally.