Connect with the local beverage industry. Trade news, trends and insights.

Regatta Craft Mixers and US Sailing Enter in Multi-Year Sponsorship

By May 24, 2019Rhode Island, Top News

The United States Sailing Association (US Sailing), the national governing body for sailing in the United States, based in Bristol, Rhode Island announced its partnership with Regatta Craft Mixers for a new, multi-year sponsorship agreement on May 23. The brand is now the “Official Craft Mixer and Ginger Beer” of US Sailing. “US Sailing and Regatta Craft Mixers share a passion for sailing and having fun on the water with family and friends,” said Jack Gierhart, Chief Executive Officer of US Sailing. “It is truly special when you have the opportunity to align with another innovative company that shares those same values.”

Through the partnership, Regatta Craft Mixers will be a National Sponsor of the U.S. Match Racing Championship, a US Sailing National Championship, hosted by the St. Francis Yacht Club in San Francisco, a Silver Sponsor of both the Sailing Leadership Forum in 2020 and the National Sailing Programs Symposium (NSPS) in 2021, and will be working with US Sailing to support local yacht clubs around the country. Regatta Craft Mixers will activate programming around social events at these regattas. Its line includes its Classic Bermuda Stone Ginger Beer and a range of new craft mixers including Dry Citrus Sparkling Tonic, Regatta Royal Oak Ginger Ale, Regatta Pacific Sea Salt Club Soda and Regatta Light Ginger Beer. “Sailing has always been part of the fabric of our company,” said Sam Zarou, Chief Executive Officer of Regatta Craft Mixers. “We are so pleased to be working with the leadership of the sport to enhance the programs and events for sailors and sailing organizations around the country. “

« | »