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Sauza Tequila Undergoes Rebranding Effort

By May 17, 2015Top News, New Products
Sauza Tequila

Sauza Tequila

Sauza Tequila has a new look. The “largest global rebranding” in the company’s history highlights Sauza family heritage with a redesign of the Gallo, the brands iconic image. The Gallo was chosen by founder Don Cenobio Sauza for its “representation courage, passion and perseverance” and has been part of the brand since production in 1873. The tequila Sauza Crest is also monogrammed and embossed on the glass. Sauza Blue 100% Agave Tequila also has a new name: Sauza Signature Blue, includes a cork and wood closure. “The rebranding will strengthen Sauza Tequila’s position in the category globally and offer an invigorated brand experience. The new packaging is simply gorgeous and a major upgrade for the brand and consumers,” said Megan Frank, Senior Brand Director of Tequila at Beam Suntory.

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