SEXY Wine’s U.S. importer, Heather S. Delphin, understands firsthand the importance of continued research after her own breast cancer diagnosis and successful treatment. In October, SEXY Red and SEXY Sparkling Rosé were labeled with special breast cancer awareness tags that can be reversed and used as privacy door hangers. Delphin is shown here at the 2013 Sun WineFest.

Murphy Distributors and SEXY Wines used social media to help raise money for Breast Cancer Research during October. Their “Raise a Glass and Drink Pink“ for Breast Cancer Research campaign encouraged consumers to purchase SEXY Wines in an on- or off-premise venue and create a short video to post on Facebook, raising a glass in honor of someone who is fighting breast cancer, in memory of a friend or loved one, or a general message of support. For every bottle of SEXY Wine sold, Murphy Distributors donated a portion of proceeds to breast cancer research.