Strongbow Hard Apple Cider announced a comprehensive marketing program incorporating national TV spots, social media support, and interactive applications to engage consumers throughout the fall season. National television advertising featuring Sir Patrick Stewart along with social media presence will seek to “build consumer awareness and drive engagement along the consumer’s path to purchase.” Digital media will support a “flavor quiz” found on Strongbow.com and an online product locator.
The on-premise program will offer themed table tents, banners, coasters and posters inviting patrons to enjoy Strongbow when out with friends. At retail, POS materials and in-store samplings will seek to drive trial and purchase. In select markets, consumers will be invited to get special Strongbow-branded glassware through a mobile offer.