Uncle Nearest Premium Whiskey, the best-selling black-owned spirits brand in the world, announced the launch of its HBCU Old Fashioned Challenge, a nationwide initiative to raise $1 million for Historically Black Colleges and Universities (HBCUs). Kicked off on Martin Luther King Jr. Day and extending through Black History Month and Women’s History Month in February and March, respectively, the program will raise money to be distributed among the country’s top 58 ranked HBCUs. For every Uncle Nearest Old Fashioned sold at participating bars and restaurants, $1 will be donated to the challenge. Uncle Nearest aims to raise money and shine a light on the contributions to workforce diversity and the role it plays in economic mobility. Consumers will be able to participate in the challenge through March 31. For a list of participating bars, restaurants and retailers, and to learn more about HBCUs, visit oldfashionedcocktail.com.