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WX Brands Names Colvin CEO Successor

By November 22, 2022Top News, VIPs

WX Brands announced that founder Peter Byck will transition from his role as CEO and will be succeeded by COO Oliver Colvin. The change will take effect Jan. 1, 2023. Colvin currently serves as COO and is a 22-year veteran of WX Brands. Byck will remain a shareholder and will serve as senior adviser to the board of directors. He founded the company, originally called Winery Exchange, in 1999. The company now sells wine from 14 countries, including exclusive brands for retailers, with a winemaking and bottling facility in Sonoma, California. Wines include Bread & Butter, Chronic Cellars, Jelly Jar, True Myth and Trapiche. Last July, Argentina’s Bemberg family, who owns Argentine wine company Grupo Peñaflor, purchased a majority stake in WX Brands.

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