Latitude Beverage Co.’s partnership with the Life is Good brand began with the launch of Unplug Pinot Noir and Today is the Day Chardonnay last year. This summer, the collection has expanded with the release of Seas the Day Rosé, a southern French-style dry rosé. Ten percent of profits from the wine line support The Life is Good Kids Foundation, which is currently focused on COVID-19 relief and providing caregivers with resources to help kids heal from the negative impacts of early childhood trauma. Also under the 90+ Cellars brand, Latitude Beverage Co. has released a new label for its Moscato d’Asti 2019, which aligns more closely with the full portfolio of 90+ Cellars sparkling wines.