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Year-End 2020 Sales Data Shows Upward Trajectory

By February 26, 2021Top News

Nielsen year-end data showed total spirits sales were up 25.1%, with volumes up nearly 20%, and wine sales were up 17.2%, with volumes up 12.3%, for the 52 weeks ended Dec. 26 in Nielsen-measured channels. All major spirits were up in 2020, with many categories reporting double-digit growth. Prepared cocktails sales grew nearly 79%, volumes up 86.1%; tequila sales up almost 54%, volumes up 38%; Cognac up 41.8%, volumes up 36.3%; American whiskey up 28%, volumes up approximately 21%; Irish whiskey up 25.4%, volumes up 24.8%; gin up 25.1%, volumes up 16.3%; Canadian whisky up 18.3%, volumes up 14.3%; rum sales up 16.6%, volumes up 14.1%; vodka sales up 14%, volumes up 11.8%; Scotch sales 13.3%, volumes up 7.6%; and Brandy sales up 5%, volumes up 4.3%. Table wine sales were up 14.6%, volumes up 10%; sparkling wine up 22.4%, volumes up 17.3%; sales of wine-based cocktails catapulted up 121.3%, with volumes up 115%; and Vermouth sales were up approximately 34%, with volumes up 25%. Beer and FMBs were up 15%, with core beer up 9%.

 

 

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